From the Equal Exchange website: The easiest way to support authentic Fair Trade is to purchase fairly traded products from small farmers. Your actions as a consumer support or discourage actions by businesses. By making the choice to buy fairly traded products, you help provide health care, education and technical training for farmers, workers, and artisans around the world. By supporting Equal Exchange, you join a movement to reclaim the food system – to make it better for farmers, consumers and the earth.
